Most of the work happens before it's listed.
We'll walk the house together, look closely at recent sales nearby, decide what's worth fixing, and plan how to show it in its best light. Design and location both matter a lot here, so I take time to understand what makes your home special and who's most likely to love it.
What's included
- A real valuation. I pull and review the comps myself, not an automated estimate.
- Prep guidance. Which few things are worth doing before launch, and which aren't.
- Quality photos and video. Professional media that shows the home the way it feels in person.
- Outreach to local agents. I reach out to agents working with buyers who could be a fit.
- Negotiation. I'll walk through every offer with you in plain English and help you decide.
Frequently asked
- How do you set the list price?
- Hand-built comps, never an algorithm. I pull every closed sale within a half-mile in the last 120 days, adjust for lot, view, condition, and trend, and walk you through the model line by line. The number we land on is one you can defend.
- What's your commission?
- Negotiable. I structure it around the scope of work and your net at close, not a fixed percentage. We'll talk specifics on the first call.
- How long does a North County listing usually take to sell?
- Coastal under $3M: 14–28 days if priced right. $3–5M: 30–60 days. $5M+: 60–120+ days, with a tighter buyer pool. I'll give you a real range for your specific home before we list.
- Do you stage?
- Yes — light staging is covered on most of my listings, and I've got a short list of stagers I trust for full installs. Staged vs. unstaged comps in our zips run a 3–8% premium, which more than covers the cost.