North County design and demand specialist.
A few clients a year, a great team behind every move, and a real feel for what each block is actually worth — design, location, and demand, weighed together.
Twelve neighborhoods I actually know.
From the surf in Cardiff to the equestrian lanes of the Covenant. Every one of these areas has its own pricing logic, its own buyer pool, and its own rhythm — and I've spent years in each.
Encinitas
$1.99MThe cultural heart of the North County coast.
Cardiff by the Sea
$2.35MSurf town, walkable village, real community.
Leucadia
$2.13MEucalyptus, Coast Highway, and bohemian beach cottages.
Carlsbad
$1.52MLagoons, family neighborhoods, and a downtown that's actually a downtown.
Solana Beach
$2.48MCompact, walkable, and steps from the Cedros design district.
Del Mar
$3.85MCliffside estates, the racetrack, and a village that still feels like one.
Rancho Santa Fe
$4.75MEquestrian lanes, mature canopy, and the Covenant.
Olivenhain
$2.75MSemi-rural acreage, minutes from the coast.
La Costa
$1.69MResort living in southeast Carlsbad.
Aviara
$1.95MMaster-planned, lagoon-adjacent, family-first.
San Marcos
$985KInland value, strong schools, university-anchored.
Escondido
$825KThe best dollar-per-square-foot story in the county.
Find the one that actually fits.
I weigh design, location, and demand before I tell you a price makes sense. Pre-MLS access, off-market intros, and underwriting before you fall for it.
More on this →Price it right. Once.
Hand-built comps, no algorithms. Real prep, real photography, and exposure through TheEncinitasReport so day one does the heavy lifting.
More on this →Numbers first. Always.
Pro formas, cap-rate context by submarket, 1031 timing, and a clear-eyed take on STRs and ADUs. Eco-friendly and unique properties are a soft spot of mine.
More on this →In my clients' words.
"David is the perfect blend of a sharp, trustworthy businessman and a genuine, wholesome family man with outstanding integrity. He has an incredible gift for combining clear reasoning, strong discernment, and sharp intuition to guide his clients every step of the way. He's patient, thoughtful, and deeply committed to your success."
"David Rose is a rare find in the real estate world. He listens intently, understands your vision, and genuinely cares about your family's goals. If you're looking for a realtor who prioritizes your needs above all else, I highly recommend David."
"Within 30 minutes of speaking to him, he had already put together a profile of properties specific to our needs. He went above and beyond checking in on us regularly. His genuine heartfelt desire to help was tangible and left us feeling truly supported and cared for."
"David is amazing and very professional! His care for detail and authentic interest in helping you find YOUR home is very much felt and appreciated. He cares about the family as a whole. It is awesome to know there are people like him, working with such integrity."
A monthly read on the market that matters to you.
Median price by zip. Days on market. Which homes traded over ask, and which quietly came off. Plus a short video where I walk through what actually moved last month — and what it tells us about the next ninety days.
In real estate since 2008. And enjoying every minute.
I'm a licensed California agent (DRE #02168977) with HomeSmart Realty West, based in Cardiff by the Sea. I take on a few clients a year on purpose — and I've built a great team around me so your transaction is as easy as it can be.